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New COLLECTION

Collection: Ascot Look

Timeless Elegance. Race-Day Ready.

Step into the season’s most prestigious event in true Diva Catwalk style. Our Ascot Collection is a curated edit of refined, fashion-forward dresses designed to meet the event’s iconic dress code with grace and confidence.

From elegant midi lengths to structured tailoring and soft feminine details, each piece is made in London and crafted to flatter. Think floral prints, luxurious fabrics, pastel hues, and bold statement designs—perfect for turning heads at the trackside and beyond.

Whether you're dressing for the Royal Enclosure or celebrating in style elsewhere, discover the dress that defines your Ascot moment.

MODERN.
LUXURY.
EVERYDAY.

Luxury womenswear for ambitious women. From exceptional tailoring and unique occasionwear to contemporary essentials, our collections are designed to help you express yourself in the most elevated way, empowering you to get up, dress up and show up – every day.

Diva was established in 1985 producing fashion and lingerie corsetry. Since then, the brand has evolved into designing fashionable stretch dresses, drawing on extensive pattern-cutting skills gained from our corsetry heritage. Working closely with fashion stylists and television presenters, Diva dresses are frequently featured on television in the UK and worldwide. Our retail website, developed in 1998, has built a loyal following seeking individual styles not available on the high street or online. All production is designed and made in England, with an emphasis on stretch fabrics and excellent customer service.